Mobile revenue models – How to monetize traffic

New Media Network / Member meetings / 1 Comment

Telenor Expo, Oslo 16.02.2012 – 08.30 – 11.00
Media companies is experiencing strong growth in mobile traffic. Challenges so far, have been to monetize on the traffic. What can we learn from these companies that have been successful on monetizing mobile traffic?

Innovation to increase revenues
Rolv-Erik Spilling, SVP and Deputy Head Telenor Digital Services & Nordic
Telenor believes that continuous innovation is one of the key factors to success and increased revenues. Their latest Nordic initiative, the Content Delivery Network (CDN), aims to revolutionize how we think about- and how content is distributed to all screens and platforms in the Nordics.

What are Telenor doing on the mobile platform?
Frode Støldal, CTO Telenor Nordic
Coming from Telenor Asia, Frode has an exceptional overview of what Telenor is doing internationally. He will share his insights with New Media Network members from the international perspective and down to the Nordic and local perspective. Looking especially on how we can use mobile technology to generate new business models.

Taking TV to the mobile
Hege Kosberg, Director Multimedia TV2
TV 2, one of the world leading companies in user payment on digital platforms, are making TV mobile and platform independent. How do they integrate mobile innovations in existing business models and what do they think about future revenue models on mobile?

“The Norwegian Internet”
Olai Bendik Erdal, Project Manager Internet Economy, Value Networks and Traffic Measurement, Digital Services Telenor
The Internet is not ONE network, but a constitution of thousands of autonomous networks, more than 215 million Internet domains and 2.1 billion users. Together with partners, Telenor has initiated research to explore how values, power and innovations are really created and captured within the Internet economy. Olai Bendik will give a presentation of some findings from this research, and give an overview of the “Norwegian” Internet.

 

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